Panasonic's Varicam video camera combines variable frame rates that emulate the speed effects of a film camera with cine gamma image quality that offers the sufficient latitude to take full advantage of the full dynamic range of film theater projection. No wonder more and more production companies rent Varicams for their HD camera with film sensitivity and a system capable of dramatically reducing movie production costs.

The AJ-HDC27H inherits the basic design and features of its predecessors while adding enhancements geared to today's latest production needs. Everything from image quality to functions and operating ease has been fine-tuned. Capturing smooth, beautiful images, the new Varicam debuts as a low-cost, high-quality solution to production of content from movies and TV programs to commercials and music clips.

New AJ-HDC27H Functions and Specifications

• Newly developed 3CCD system  
• 12-bit A/D converter  
• New high-resolution emulation mode  
• Lens files can be written to an SD Memory Card  
• Two individual HD-SDI outputs  
• Frame rate switching can be assigned to a user button 

This full 2/3" DVCPRO HD video camera records pristine 100Mbps HD images in any of 11 video formats, encompassing 60Hz and 50Hz production. The versatile, cost-effective camera provides higher-quality 4:2:2 intra-frame recording that holds up through layers of special effects, graphic overlays and constant editing and processing.

Collaboration and content exchange are essential in sports production, cable shows and reality TV -- and nothing maintains the original image integrity and sound quality like DVCPRO HD. With 1080i, 720p, 24p and 25p capabilities, the AJ-HDX900 is perfect for long-form HD programming and an invaluable tool for digital cinematography, cable and television production in any format, sports and events, for globetrotting documentarians and feature crews.  Now available for rent at new lower rates.